WORKSHOP CONTRACT: CREATING IDEAS, APPLYING TRENDS

by Neus Jorda
Workshop_contract (1)

The Workshop Contract “Creating ideas, applying trends” was held on the 2nd of December at ATEVAL in Ontinyent.

The workshop was a more personal way for a small group to get hands on experience with the trends discussed in the case study “Tendencias HORECA-RETAIL” in order to learn new approaches to working on the development of new product ideas.
During the workshop, the students worked on two practical cases which they presented as a group at the end of the day in the form of panels displaying current trends.
The case study is just one of the results of the VALHABITAT 2019 project, which is funded by the Consellería de Economía Sostenible, Sectors Productius, Comerç i Treball of the Generalitat Valenciana through IVACE and developed at AITEX by the Fashion and Design Research Group. Some of the stages of the case study have been supported by the Habitat Trends Observatory (HTO), created by AITEX, AIDIMME and ITC.
During 2019, research has focused mainly on public spaces, more specifically on HORECA (Hotels, restaurants and cafés) and retail, bearing in mind that these sectors are strategic markets for the ceramics, lighting, furniture and textile industries.
The research project resulted in the creation of a digital case study which will soon be published at: http://tendenciashabitat.com/.

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