Advanced manufacturing, smart textiles and digitalisation
RESEARCH INTO SOCIOCULTURAL AND MARKET TRENDS IN HABITAT TEXTILE DESIGN.
VALHABITAT 2024
Motivation
Since 2005, prospective and strategic studies have been conducted for various companies in the sector, using both qualitative and quantitative approaches. Quantitatively, studies of the Home Textile Market are carried out, monitoring consumer behavior in order to identify their needs. From a qualitative perspective, two lines of action are developed. On one hand, changes and needs in the HABITAT are identified in collaboration with the Habitat Trends Observatory (HTO). On the other hand, the qualitative changes of Home Textile products are addressed by monitoring socio-cultural and market changes, analyzing their specific impact on these products.
The aforementioned information is essential for the development and launch of different products or the generation of new business lines in the sector. During 2024, AITEX intends to continue with these prospective studies, both in the qualitative and quantitative approach, related to the HABITAT and focused on the Home Textiles sector.
Objectives
Promote strategic design among companies in the home textile sector, providing them with prospective and strategic information on qualitative (design) and quantitative (TH market study) and disseminate the results through Webinars, workshops and exhibitions.
Value and competitive advantage
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Combination of expertise in the textile sector with KANTAR data, offering unparalleled consumer analysis in the market.
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Exclusive products such as the Monograph TH2025 and the Habitat Notebook 26/27 stand out for their innovation and sectoral collaboration.
Expected results
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Draft resulting from the research for the Habitat Trends Notebook 25/26.
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Home textile market studies A/W 23/24 and S/S 2024.
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Home Textile Trends Monograph 2025.
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Monograph on Innovative Materials – Habitat.
Grant number: IMAMCA/2024/6
Programme: Plan of non-economic activities 2024
Period of execution: January 2024 – December 2024
Status: Finished
More information: PLAN OF ACTION
Entity: IVACE
Project supported by the Conselleria Conselleria de Innovación, Industria, Comercio y Turismo de la Generalitat Valenciana, through IVACE
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R&D AREAS
New high-performance functionalised materials
Circular economy and sustainability
Advanced manufacturing, smart textiles and digitalisation
High value-added solutions for strategic markets
RELATED PROJECTS
NEWS
AITEX will be present at the new edition of In-Cosmetics 2025, which will be held from 8 to 10 April in Amsterdam. Find out about our laboratory testing and R&D services. Stand 5D12.
The technology centre AITEX and the investment vehicle REDIT Ventures create, in co-investment, the new company Honeytex, focused on the manufacture of advanced materials based on honeycomb cores.
The European LIFE ANHIDRA project will reduce the environmental footprint of one of the industries with the highest global water consumption.
