
High value-added solutions area
RESEARCHING QUALITATIVE AND QUANTITATIVE TRENDS FOSTERING STRATEGIC DESIGN IN HOME TEXTILE COMPANIES
VALHABITAT 2023
Motivations
During 2023, AITEX intends to continue with its prospective qualitative and quantitative studies related to within HABITAT, focusing on home textiles, as we have been doing since 2005.
From a quantitative point of view, we are carrying out Home Textile Market Studies based on consumer data on this type of product; information that allows us to monitor consumer behaviour and detect future needs.
From a qualitative point of view, the work is two-fold: on the one hand, we study the changes and needs within habitat, and together with the Habitat Trend Observatory (Aidimme-Aitex and ITC) carry out published work such as the HABITAT TRENDS NOTEBOOK 22/23 and transfer knowledge to the private sector at conferences, workshops and open days. On the other hand, we work on the qualitative changes that are detected in the Home Textile market by monitoring socio-cultural and market changes and analysing how they affect products.

Objectives
The aim of the project is to promote strategic design among companies in the Home Textile sector, providing prospective information on qualitative (Design) and quantitative (TH Market Study) trends and sustainable technological trends, promoting strategic design in companies in the Home Textile sector in the Valencian Community, transferring the results through workshops and conferences.
Expected results

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A document in digital format of the “Monograph on materials and technologies that will influence the future habitat.
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A document in digital format on the monitoring of the implementation of the “Monograhp of tendencies for home textile 2024” in companies and presentation of the same.
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Documentation of the Market Studies Autumn/Winter ’22-23 and Spring/Summer ’23 of the Spanish market and of the Home Textile Market Studies Europe and a webinar presentation.
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Didactic materials developed for use in the transfer workshops to companies to be held throughout 2023.
Grant number: IMAMCA/2023/6
Programme: Plan of non-economic activities 2023
Period of execution: January 2023 – December 2023
Status: In progress
More information: PLAN OF ACTION
Entity: IVACE

This project is funded by the Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball de la Generalitat Valenciana, through IVACE.

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ÁREAS DE I+D
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