High value-added solutions for strategic markets
RESEARCH ON SOCIOCULTURAL AND MARKET TRENDS FOR THE ECODESIGN OF TEXTILE PRODUCTS FOR HABITAT
VALHABITAT 2025
Motivation
Throughout 2025, AITEX intends to continue its prospective studies, both qualitative and quantitative, related to the habitat sector, focusing on Home Textiles and applying eco-design as a product design and development management system. Since 2005, AITEX has developed its own methodology that combines quantitative market analysis (based on real consumer purchasing behavior data) with qualitative studies that explore transformations in the habitat and the products that make it up.
On the qualitative side, work is carried out in collaboration with the Habitat Trends Observatory (OTH), formed by AITEX, AIDIMME, and ITC, producing content such as the biannual Habitat Trends Notebook and annual monographs, which are shared with companies through webinars, workshops, and training sessions. In addition, specific monitoring is conducted on sociocultural and market changes affecting home textile products, resulting in the creation of Home Textile Trends Monographs. All of this strategic information is based on in-depth knowledge of the sector and on data collected about the needs of users of home textile products.
Objectives
To promote strategic design among companies in the Home Textiles sector by providing them with forward-looking and strategic information on both qualitative trends (Design Trends) and quantitative trends (Home Textiles Market Study). These results will be shared through webinars, training sessions, workshops, and exhibition spaces.
Value and competitive advantage
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Exclusive strategic information guiding ecodesign and product development decisions in home textiles.
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Unique combination of sociocultural analysis, trend research, and real consumer data.
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High capacity for direct transfer and immediate applicability for companies in the sector.
Expected results
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Research and analysis of sociocultural trends applied to ecodesign of textiles for the habitat.
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Development of the 2026 Home Textiles Trends Monograph with a strategic, sector‑focused approach.
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Implementation of semi‑annual Home Textiles market studies for A/W 24‑25 and S/S 2025.
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Editing of the 2026 Habitat Trends Book in collaboration with the Trends Observatory.
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Transfer of results through webinars, workshops, publications, and sectoral exhibition spaces.
Grant number: IMAMCA/2025/6
Programme: Plan of non-economic activities 2025
Period of execution: January 2025 – December 2025
Status: Finished
More information: PLAN OF ACTION
Entity: IVACE
Project supported by the Ministry of Innovation, Industry, Commerce and Tourism of the Generalitat Valenciana, through IVACE.
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R&D AREAS
New high-performance functionalised materials
Circular economy and sustainability
Advanced manufacturing, smart textiles and digitalisation
High value-added solutions for strategic markets
RELATED PROJECTS
NEWS
AITEX is present at the Babykid FIMI fair at Feria Valencia from January 26 to 28, presenting tests and certifications for children’s products.
AITEX has attended the Cosmetorium fair in Barcelona once again on October to present its new products for the cosmetic sector.
AITEX has hosted the LIFE POLITEX workshop entitled “Closing the textile polyester cycle: challenges and opportunities”, based on promoting sustainable solutions for the management and recycling of textile materials.