On the 7th November, the technology platform for manufacturing industries (PLATECMA), organised a workshop on product personalisation at the offices of SUAVINEX. The day’s goal was to analyse product personalisation from the viewpoint of manufacturing industries including ceramics, toys, metalwork, textile and woodworking, etc.
Various companies and experts on the subject met to talk about the importance of personalisation in today’s industry. The concept has formed part of the strategy of many manufacturers for the past 30 years or more and is now almost a prerequisite for the modern consumer. Personalisation is a key aspect of differentiation as it is influential in the consumer’s purchasing decision.
However, manufacturers need to remain competitive in today’s global environment and so personalisation must go hand in hand with Industry 4.0. Technology is providing manufacturers with the chance to offer personalised processes in line with market demands, without losing sight of the need to be technically and economically viable, as personalisation may be accompanied by increased costs.
The workshop was attended by more than fifty organisations including the State Agency for Research (AEI) and Royo Group, which is currently presiding over the platform.
Suavinex, Acrata cerámica, Unisa, Micuna and Ecus Sleep were on the roundtable, which was moderated by the journalist Miquel Hernandis. During the debate, companies had the opportunity to talk of their experiences with the personalisation of products and services and talked about the difficulties and hurdles they had to overcome.
The FORO TRANSFIERE event was also presented (for more details, visit https://transfiere.fycma.com). This is the only event in Spain that supports technology transfer between the public and private sectors.
Additionally, the CEO of Sisteplant, Ana Santiago, gave an overview of the current and future state of the private sector as regards personalisation and its links with Industry 4.0, highlighting the importance of technology to industry and the need to maintain a focused approach to its implementation.
The workshop was rounded off by a tour of the facilities at SUAVINEX during which attendees had the opportunity to see the company’s manufacturing process and how it has successfully integrated personalisation as part of the company strategy.
Vist Platecma’s website to view full documentation and a presentation of the workshop, as well as other industry and manufacturing news: (http://www.platecma.com/).
The E-BRODER II project is researching and developing smart textiles using embroidery technology to create domotic applications and the project’s second year has concentrated on continuing the three ongoing lines of research to achieve better performance.
R+D at the service of the textile industry to create and transfer value-added factors.
High added-value solutions for emerging strategic markets. AITEX concentrates its research efforts on the following fields:
- Functional textile products for health, sport and personal protection
- Textile solutions for environmental and human protection
- Textile solutions for construction and habitat; energy efficiency and smart interior design
- Textile solutions for transport systems; lighter, cleaner, safer
- Personalised, functional fashion products.
AITEX is working on R+D for the following projects:
The principal goal of OPTI-ACE is to integrate optical sensors into fabrics for use in the manufacture of sports clothing and articles that can harvest and process performance data to evaluate and enhance the player’s performance.
The GREENFILS project has developed flat ribbons of PLA and PHB with two goals in mind: firstly, to study the effect of certain variables – the temperature of the cooling bath, godet speed, stretch ratio, post treatments, the presence of a nucleating agent in the polymer and the time after extrusion – on the material’s mechanical properties. Secondly, a compostability study of the two biomaterials with respect to ISO 20200:2015.
The TeCos project studies the evolution of thermoplastic composite technology by incorporating new production processes. The resulting developments will be implemented through four work packages in which the use of recycled carbon fibre (rCF) plays an important role.
These projects are funded by the Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball of the Generalitat Valenciana, through IVACE.
R+D at the service of the textile industry, creating and transferring value.
Added-value solutions for growing strategic markets. AITEX is focusing its research on the following areas:
- Textile-based functional products for Health, Sports and Personal Protection.
- Textiles to protect and provide solutions for the natural world and society.
- Textile solutions for construction and habitat; energy efficiency and smart interior design.
- Textile solutions for transport systems; lighter, cleaner and safer
- Custom-made functional fashion articles
AITEX is working on the research and development of the following projects:
The main objective of year two of DENTALTEX II is to create a prototype consisting of a micro-porous central core, covered by different nanofibre veils additivated with drugs for periodontal treatment.
The main objective of the FUNDETEX project is to develop detergent and softener formulations that provide functional properties to the skin that are beneficial for the user’s health, through research into additives and liquid and solid functional compounds of interest (mosquito-repellent, moisturising, anti-cellulite, etc.). In addition, studies will determine how effective the transfer of the properties of the detergent or softener to the user is, when in contact with the washed clothes and fabrics.
The core objective of BIENESMART is the development of textile solutions that monitor vital signs and physiological and biological parameters for the improvement of people’s well-being.
The objective of the STAR project is the research and development of smart textiles for architecture and construction that allow users to interact with technological, sustainable and creative infrastructures that enhance their quality of life.
These projects are funded by the Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball of the Generalitat Valenciana, through IVACE.
Good health is a vital aspect of modern life, but keeping healthy and improving our quality of life requires care. Certain aspects, both for the prevention of diseases and their treatment, must be taken into account.
The TPTex Project aims to improve the Quality of life in two specific sectors:
- Women suffering from pathologies caused by the accumulation of lymph or fat in the lower leg, such as lymphedema and lipedema.
- Athletes who require recovery assistance for muscle and body fatigue after long-distance races or strenuous exercise.
The project aims to help improve health through the relationship between the textile sector and physical activity.
Lipedema is a disease that affects between 10 and 16% of the population and was recognised as a disease by the World Health Organization (WHO) in May 2018.
The development of new textile solutions (their structure, materials and properties) is particularly relevant. A market study into pathologies discovered that a bespoke compression garment may cost as much as 300 euros, which many people cannot afford, and must be replaced approximately every 5 months when in daily use. The project aims to collaborate with external services and partners to create ideal garments for sports.
TPTex focuses on preventing injuries and improving health, by researching the use of textile applications for compression garments used during sport and physical activity. The project has two main lines of action:
- Compressive textile substrates for the improvement of pathologies of the lower limb, caused by the accumulation of fat (lipedema) or lymph (lymphedema).
- Compressive textile substrates for the improvement of muscle and body function after long-distance running that take the body to its limits.
LA PERSONALIZACIÓN DE PRODUCTO COMO UNA DE LAS CLAVES DE LA DIFERENCIACIÓN
El proceso de compra, en el que consumidor toma toda una serie de decisiones que conducen a la adquisición de un bien de cualquier tipo. Este proceso es complejo y está condicionado por toda una serie de factores ampliamente estudiados por los expertos en marketing. En este sentido, existe consenso al afirmar que la personalización del producto es una estrategia de marketing fundamental, a través de la cual la empresa es capaz de ofrecer al consumidor aquello que realmente, y de manera inequívoca, está buscando. Y esto es así porque a todo consumidor prefiere adquirir productos que sean únicos, que reflejen su personalidad, que trasmitan su ideales o preferencias. En determinadas circunstancias, incluso, la personalización de un producto se da porque este producto va a ser objeto de un regalo a un tercero o porque, simplemente, el consumidor se divierte haciendo valer esta posibilidad de personalización del artículo. En definitiva, la personalización va ligada a una mayor satisfacción de compra y una fidelización del cliente por una marca/empresa.
ORIGEN Y FUNDAMENTOS
Esto, obviamente, no son unas premisas totalmente rupturistas o innovadoras desde el punto de vista de la gestión empresarial. En concreto, el concepto específico de la mass customization cuenta con una trayectoria y experiencias de más de 30 años. Este término, acuñado por Stan Davis (Future Perfect, 1987), es definido como un sistema que permite acercar a la empresa los intereses de sus clientes y atender de manera más rápida y completa sus necesidades o exigencias. En otras palabras, supone fabricar y prestar servicios para hacer frente a las demandas del mercado, adaptando los productos y servicios a las necesidades del consumidor.
Starbucks comenzó con esta práctica. Coca Cola (después han venido otras marcas) lanzó una campaña para personalizar las latas con los nombres más comunes de los españoles con la que quiso rendir homenaje a los consumidores a través de sus envases.
¿Cómo implementar la personalización de producto en mi organización?
Como en otros órdenes de la estrategia empresarial, cada organización, cada unidad de negocio, o cada línea de producto, precisa de acometer un análisis detallado y específico de su cadena de valor, sus capacidades, limitaciones, etc. En términos generales, se pueda afirmar que, al menos, se requieren estrategias concretas focalizadas en el cliente, con un fuerte componente de I+D+i, teniendo en cuenta las capacidades productivas, el sistema logístico, la sostenibilidad y la viabilidad técnico-económica del proyecto en sí mismo.
La personalización en la Industria 4.0 y sus ventajas competitivas inherentes
Por lo expuesto, la personalización abrió hace 30 años una nueva ventana de oportunidades a la industria, y gracias al conjunto de tecnologías que dan forma a la conocida como Industria 4.0, actualmente se da un entorno favorable y muy accesible para que las pymes para puedan acceder a todas las ventajas que sus planteamientos otorgan. En esencia, asistimos a un momento inmejorable para configurar soluciones a medida muy diversas, sin un aumento significativo de los costos, siendo este componente de la personalización, en la mayoría de los casos, impulsor de ventajas competitivas estratégicas con un importante retorno económico.
PLATECMA, la Plataforma Tecnológica de Sectores Manufactureros, organiza la Jornada “PERSONALIZACIÓN DE PRODUCTO: LA CLAVE DE LA DIFERENCIACIÓN” el próximo día 7 de noviembre, en la que se abordará esta temática. En el siguiente enlace encontrarán más información acerca del evento y cómo inscribirse.
El objetivo es analizar la personalización de producto desde el punto de vista de los sectores manufactureros como el cerámico, el juguetero, el textil, el de metal, la madera, etc.
Dicha Jornada se celebrará en las instalaciones de la empresa SUAVINEX S.A. (Polígono Industrial las Atalayas Calle del Marco, parcela R88, 03114 Alicante), que formará parte de la mesa redonda y al cierre de la jornada se realizará una visita guiada a las instalaciones de la empresa.
ARTÍCULO PULICADO EN EL ÚLTIMA EDICIÓN DE LA REVISTA DE AITEX: más información
AITEX participates in the 4rd meeting of the European project VESTLIFE (Ultralight modular bullet proof integral solution for dismounted soldier protection) in De Lier (Holanda). where the first results of the research line for ballistic protection have been presented. The European Defense Agency (EDA) Project Officer, representatives of the Spanish, Portuguese and Finnish Armies as well as the different centers and companies from Spain, Netherlands, Portugal, Italy and Finland partners of this project coordinated by AITEX have participated in the meeting.
The goal of VESTLIFE is to develop a new lightweight, modular ballistic protection system with integral NBCR detection capability. The clothing will provide a wider range of cover while maintaining comfort as well as lighter ballistic panels, ensuring optimum balance between protection and comfort by adapting the protective surface to mission-specific requirements.
This project has received funding from the European Union’s Preparatory Action on Defence Research under grant agreement No PADR FPSS-01-2017- GA 800876”. This publication reflects only the author’s view and the EDA and the EC are not responsible for any use that may be made of the information it contains.
To meet demands for new high-performance functionalised materials, AITEX is focusing its attention on the following fields of research:
§ High-performance technical fibres and yarns
§ New 3D textile structures
§ Multifunctional textile surfaces and their processing technologies (technical finishes)
§ Smart, functionalised structures; «e-textiles» and «smart wearable systems».
In this respect, AITEX is carrying out R+D of the following projects:
The core objective of the INNFORMULATION project is to research new ingredients and formulations to respond to the requirements of the cosmetics industry for safe, natural products that are innovative and efficiency-enhanced.
There are two broad objectives:
* To study new preservative systems using natural products
* To develop biomemetic systems for the efficient delivery of active compounds.
The LIBERACIÓN AVANZADA project is studying how to protect vitamins and probiotics to enhance their stability and efficacy in a cosmetic formulation.
The expected results will include the creation of solutions to improve the efficacy of vitamins and probiotics using advanced controlled-release technologies.
The FLEXITEX II project focuses on the research and development of sensorised fabrics by printing flexible circuits onto flexible fabric backings.
The project will study printing multi-layer applications using dyes made from conducting, dielectric and resistive materials to create a range of sensors.
The LIGHTCOMP project is studying how to develop low-weight, functional composites for the transport industry. The project will specifically focus on the development of high added-value solutions for the car industry.
This project is funded by la Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball of the Generalitat Valenciana, through IVACE.
Consumers now demand more responsible use of resources and clothing that is more environmentally friendly. The trend is pushing manufacturers to use sustainable finishes and develop fabrics and garments that are free from chemicals and made from renewable materials, in an effort to save energy and reduce waste.
The ECO ACABADOS project is researching a range of ECO technologies to develop new clothing and interior decoration fabrics to demonstrate and evaluate the advantages offered by sustainable finishes.
The expected results include completing research into the range of possibilities offered by eco technologies in the pre and post-dyeing stages using natural dyes. This will also involve the development of prototypes made from different textiles, dyed with natural dyes, some of which will be pre-treated with different sustainable technologies and others treated afterwards.A comparative study will be undertaken of the different sustainable finishing technologies available that offer real and tangible benefits, both in terms of sustainability and cost effectiveness.
The successful completion of the ECO ACABADOS project will see the development of new applications of interest to the interior design and clothing industries.
This project is funded by la Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball of the Generalitat Valenciana, through IVACE, and co-funded by the EU’s ERDF, within the framework of the ERDF Programme of the Comunitat Valenciana 2014-2020.